President Prabowo Subianto is set to inaugurate the Koperasi Desa/Kelurahan Merah Putih (Village/Urban Cooperative “Merah Putih”) on Monday, July 21, 2025. This initiative is part of the President’s sixth Asta Cita (Visionary Aspiration), aimed at revitalizing local economies and initiating poverty alleviation from the village level. According to Hasan Nasbi, Head of Presidential Communications, Kopdes Merah Putih is one of three core strategies introduced under President Prabowo’s administration. These strategies include health, education, and socio-economic development. Each element of the strategy is represented by a concrete government program like the Free Health Check Program in Schools, the People’s School, and the Kopdes Merah Putih. The program was launched through Presidential Instruction No. 9 of 2025 on Accelerating the Establishment of Village/Urban Cooperatives Merah Putih, which aims to build the national economy from the village level upward, aiming to reduce inequality and emancipate communities from poverty. Adita Irawati announced that 80,000 Kopdes Merah Putih institutions will be formally launched on Monday, July 21, with 103 cooperatives designated as model prototypes. With the expansion of Kopdes Merah Putih, the initiative aims to eliminate illegal lending operations, predatory lenders, and middlemen exploiting rural economies while boosting local businesses and improving access to resources and services in rural areas.
Prabowo’s Kopdes Merah Putih: Boosting Village Economies
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